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"Googled: The End of the World as We Know It" - читать интересную книгу автора
(Auletta Ken)
Ken Auletta
Googled: The End of the World as We Know It
PREFACE
PART ONE. Different Planets
CHAPTER ONE. Messing with the Magic
PART TWO. The Google Story
CHAPTER TWO. Starting in a Garage
CHAPTER THREE. Buzz but Few Dollars
CHAPTER FOUR. Prepping the Google Rocket
CHAPTER FIVE. Innocence or Arrogance?
CHAPTER SIX. Google Goes Public
CHAPTER SEVEN. The New Evil Empire?
PART THREE. Google Versus the Bears
CHAPTER EIGHT. Chasing the Fox
CHAPTER NINE. War on Multiple Fronts
CHAPTER TEN. Waking the Government Bear
CHAPTER ELEVEN. Google Enters Adolescence
CHAPTER TWELVE. Is “Old” Media Drowning?
CHAPTER THIRTEEN. Compete or Collaborate?
CHAPTER FOURTEEN. Happy Birthday
PART FOUR. Googled
CHAPTER FIFTEEN. Googled
CHAPTER SIXTEEN. Where Is the Wave Taking Old Media?
CHAPTER SEVENTEEN. Where Is the Wave Taking Google?
ACKNOWLEDGMENTS
NOTES
CHAPTER 1: Messing with the Magic
CHAPTER 2: Starting in a Garage
CHAPTER 6:Google Goes Public (2004)
CHAPTER 8: Chasing the Fox (2005-2006)
CHAPTER 10: Waking the Government Bear
CHAPTER 13 Compete or Collaborate?
CHAPTER 14: Happy Birthday (2008-2009)
CHAPTER 15: Googled
INDEX
Ken Auletta
Ken Auletta
Googled: The End of the World as We Know It
For Kate and Mike
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